I’m all about…

Copywriting
Creative Strategy
Editorial
Brand Storytelling

Hey there! I’m Alexandra, an Amsterdam-based freelance senior copywriter and creative strategist.

I have over a decade’s worth of experience working with brands such as Gucci, Tommy Hilfiger and Rituals Cosmetics across fashion, beauty, tech and food. I also nurture a deep passion for sustainability on the side. I’m just as comfortable doing conceptual work as I am with social copy, SEO, internal comms or a full marketing roll-out.  I'm also a champion at just winging it if the project’s fun enough – I once ran a 3-month football contest on social, despite being... less than acquainted with the off-side rule. 

When I’m not at my laptop, you can find me buried under a mound of books, teaching a pottery class, or plotting my next trip. I’m at 50 countries and counting.

Sound interesting? Get in touch and let’s see what we can cook up together.