A gift with purchase that serves up soul

Twice a year, Rituals Cosmetics treats its customers to an extra-special gift: Rituals Magazine. 72 pages of rich visuals and inspiring stories. 

As Editor in Chief of the Summer 2020 edition, I worked with an external agency to commission content to fit the season’s theme of sleep and relaxation, pegged to the launch of The Ritual of Jing.

I then oversaw the edition’s content creation, editing, translation and printing processes, making sure it was kept on theme, to budget and to deadline. I liaised with Rituals’ internal departments to make sure that the issue aligned with each country’s requirements. My team also helped train sales staff in how to distribute the magazine. 

The magazine was a resounding success. We translated it in 9 languages and brought it to 1.5 million happy customers around the world. 

Below, you’ll find an assortment of spreads I wrote or edited.