Heading outdoors for Pre-Spring 2019
For Tommy Hilfiger’s Winter/Pre-Spring 2019 collection, we were asked to create content to support digital sales. I worked with two art directors to concept the season, creating the storytelling and providing plans for how the content would live across the platforms.
For our main story, we worked with Spanish influencer Nuria Val. I interviewed her to learn about her passions and inspirations (in keeping with the brand’s main campaign). I also followed the video post-production closely to ensure that the storytelling in the videos was on-brand, and that the content was suited for the intended channel. The content was used across digital and social.
Tailored video content
The interview was the centerpiece of our digital content. We created a range of cut-downs of different lengths for use on Instagram, Stories, homepages and newsletters. I oversaw the post-production process from a storytelling standpoint to make sure the content was on-brand and showed Nuria’s personality.