Content and behind-the-scenes concepts for TOMMYNOW runway shows

I worked with an art director and lead designer to concept and create social assets for Tommy Hilfiger’s twice-yearly TOMMYNOW fashion shows.

We would work from the teaser stage through to the weeks post the show, coming up with ways to engage our fans and keep the buzz going. I would work on initial concepts, interviews and scripts for video content, roll-out plans for content on social, post copy and so much more.

I also oversaw all written content for a given show to make sure it was on-brand and cohesive. This spanned everything from on-site signage and booklets to UX copy for AR experiences.